Why Ritual?
Ritual was founded on a simple idea: you should know exactly what you’re putting into your body.
When our CEO, Kat Schneider, was pregnant, she couldn’t find a prenatal vitamin she felt confident taking, so she created one with full visibility into every ingredient, supplier, and sourcing decision. That commitment to transparency became the foundation of Ritual and continues to guide everything we do today.
Through our Made Traceable® standard, we share the suppliers behind our ingredients, where they’re sourced and manufactured, and the testing used to help verify quality and purity. We also provide Certificates of Analysis upon request, allowing customers to review test results for their products.
Our entire product line is Clean Label Project™ Certified, and our Essential Prenatal, Essential Postnatal, and Essential Protein lines have also earned the Purity Award. We’ve invested more than $5 million in human clinical studies focused on women’s health and have completed studies on key ingredients, including HyaCera™ and BioSeries™ Melatonin.
We also believe transparency should extend beyond our own products. In 2025, Ritual became the first supplement brand to help pass California SB 646, legislation that increases heavy metal testing transparency for prenatal vitamins.
From ingredient sourcing to testing and clinical research, our goal is simple: to create products you can trust and information you can verify.