Environment & Justice By sourcing recycled plastic for our multivitamin bottles, we avoid buying virgin plastic, which is commonly produced in low-income communities and communities of color. We choose packaging not just based on safety and sustainability but also aim to direct our purchasing power away from polluting industries that contribute to environmental injustice. Our climate goal is to have Net Zero emissions by 2030.

Advocacy & Equity We know that as an industry leader, paying for the highest quality products comes at a premium price point. Yet we deeply believe that everyone has the right to safe and clean supplements. This is why Ritual has a Traceable Wellness Advocacy Roadmap, where we actively lobby Congress to pass legislation to help make supplements safer for everyone. We believe it is our duty as an industry leader to use our business voice in support of more stringent oversight of the supplements industry, thereby rapidly increasing access across price points.

Human Rights & Transparency Our Code of Conduct and human rights program seeks to address workers’ rights, protecting people along our supply chain. Ingredients sourced for supplements are sourced, manufactured, and processed all over the world, and we have a supplier audit program for high-risk ingredients that works hard to protect workers in our supply chain.

Giving & Access Since the beginning of Ritual, we’ve been on a quest to support everyday health through safer and more efficacious products. Designing high quality, unfortunately, comes at a cost. We can’t ignore the access gap and seek to support underserved communities directly.