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All CollectionsMade TraceableImpact & DEIB
What does DEIB in action look like at Ritual?
What does DEIB in action look like at Ritual?
Updated over a year ago

Our traceability efforts and our goal to be a just and inclusive business go hand in hand, and we transparently and publicly share our commitments to this important work. We aim to foster a diverse Ritual team that embraces different perspectives that challenge our own and reflects the diversity of our communities.

Currently, DEIB in action at Ritual looks like:

  • 15-member Diversity, Equity, Inclusion, and Belonging (DEIB) Committee.

  • 2 Community Resource Groups (BIPOC Women and Pride) to serve as internal ambassadors, cross-functional partners, advisors, and leaders.

  • $150,000 investment in DEIB-based learning and development, including unconscious bias.

  • 70% of our team members are women, of which nearly 67% are in director roles and above.

  • 50% of our Executive Team are women, and 4 out of 5 of our board members are women.

  • 40% of all new hires were people of color.

  • 100% transparent about pay ranges for all roles in the company.

  • 5 months of gender-neutral parental leave.

  • 3 role personas to maximize flexibility for work and life.

  • 86% of brand marketing features people of color.

  • 27% of influencer marketing spend went towards diverse creators.

  • 24% of our influencer partners were people of color and/or LGBTQIA.

  • Completed a WCAG 2.1 AA level accessibility audit to make our website more inclusive.

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