Ritual set out to be a pioneer in the industry, conducting gold-standard human clinical trials in partnership with leading universities and research organizations from around the world. By 2030 we plan to have completed clinical trials for all existing products. We don’t just want you to take our word for it—we’re committed to showing you the receipts along the way. We're also working to combat the misuse of the term “clinical studies” by creating standardized definitions for how brands can use the term.